BLACKPINK (HOW YOU LIKE THAT)
Exploring the Success of BLACKPINK How You Like That
BLACKPINK's "How You Like That" took the music world by storm, solidifying the K-pop girl group's global dominance. Released in June 2020, the single marked a triumphant comeback for Jisoo, Jennie, Rosé, and Lisa after a year-long hiatus. The track, produced by YG Entertainment's in-house producer Teddy, showcased BLACKPINK's signature blend of powerful vocals, hard-hitting rap, and infectious beats, captivating audiences worldwide.
The song's impact was immediate and far-reaching. It shattered YouTube records for views within 24 hours of its release, topped iTunes charts in numerous countries, and achieved a Perfect All Kill on Korean music platforms like Melon. "How You Like That" also made waves on the Billboard Hot 100 and garnered millions of Spotify streams. Beyond its commercial success, the single's striking music video, bold styling, and empowering lyrics resonated with fans globally, further cementing BLACKPINK's status as a leading force in the ever-evolving K-pop landscape.
It's the group's first release in South Korea after being on hiatus for one year and two months.
"How You Like That"
Artist
BLACKPINK
Released
June 26, 2020 (digital)
July 17, 2020 (physical)
Format(s)
CD, download, streaming
Recorded
2020
Genre
Hip-hop, trap
Length
3:01 (digital)
6:02 (physical)
Label(s)
YG Entertainment
Distributor(s)
YG PLUS
Interscope Records (International)
Writer(s)
TEDDY, Danny Chung
Composer(s)
TEDDY, R.Tee, 24
Arranger(s)
R.Tee, 24
Producer(s)
R.tee
Track list
Download and streaming
"How You Like That" - 3:01
CD
"How You Like That" - 3:01
"How You Like That (Inst.)" - 3:01
The Making of 'How You Like That'
Concept and Vision
BLACKPINK's "How You Like That" represented a shift from their previous "powerful" music to a more "swag" concept, as described by member Jisoo. The song's vision was to convey a message of not being daunted by dark situations and maintaining confidence and strength to stand up again.
Production Process
The production of "How You Like That" began with R. Tee's impressive library of sketches and drops. Upon hearing one particularly good piece, Teddy immediately composed the "How You Like That" melody. The team focused on creating a contrast between the verses and the drop, keeping the verses subdued to maximize the impact of the chorus.
Collaboration with Top Producers
The track was written by Teddy, Danny Chung, R. Tee, and 24, with production handled by the latter three. Teddy, a highly sought-after producer in Korea, collaborated with R. Tee, another respected producer in the industry. Their combined expertise resulted in a thrilling fusion of EDM, hip-hop, trap, club, and pop elements. The production team carefully crafted each section, from the arpeggiated synthesizers in the verses to the powerful drop in the chorus, ensuring a gradual build-up throughout the song.
Breaking YouTube Records
BLACKPINK's "How You Like That" music video set multiple YouTube records upon its release, showcasing the group's immense global popularity. The video's premiere was a groundbreaking event, attracting 1.66 million peak concurrent viewers, establishing new records for the most viewers for both a video premiere and a music video premiere on YouTube.
Most Viewed Premiere
The music video's debut was nothing short of spectacular, garnering the highest number of views during a premiere on the platform. This achievement highlighted the intense anticipation and support from BLACKPINK's fanbase.
Fastest to 100M Views
"How You Like That" achieved an unprecedented feat by reaching 100 million views in approximately 32 hours after its launch. This remarkable accomplishment surpassed the previous record held by BTS's "Boy With Luv," which took about 37 hours to reach the same milestone.
Impact on BLACKPINK's YouTube Presence
The music video's success significantly boosted BLACKPINK's YouTube presence. It amassed 86.3 million views within the first 24 hours, securing three Guinness World Records: most viewed YouTube video in 24 hours, most viewed music video on YouTube in 24 hours, and most viewed YouTube music video in 24 hours by a K-pop group.
Chart-Topping Success
Global Chart Performance
BLACKPINK's "How You Like That" achieved remarkable success on global charts. The song debuted at number 33 on the Billboard Hot 100, tying with "Sour Candy" as the highest-charting song by a female Korean act at that time. It also made a strong showing on other Billboard charts, debuting at number two on the Digital Song Sales chart with 16,400 copies sold. On Spotify, the track debuted at number five and peaked at number two on the daily Global Chart, breaking the record for the biggest girl group debut in Spotify history.
Breaking K-pop Records
The song's impact was particularly significant in South Korea. It debuted at number 12 on the Gaon Digital Chart with less than two days of tracking, rising to number one the following week. This made it BLACKPINK's third single to top the chart, after "Whistle" and "Ddu-Du Ddu-Du". "How You Like That" also became the first song by a group to achieve a roof-hit on both Genie and MelOn at 8 PM KST.
Longevity on Charts
"How You Like That" demonstrated impressive longevity on various charts. It spent 34 weeks on the Billboard Global 200, becoming the third longest-charting song by a K-pop act and the longest-charting song among all female K-pop acts. The track also maintained its position in the top 100 on MelOn's daily chart for 441 days, making it BLACKPINK's third longest-running song. In 2021, it became the first song by a female Korean group to surpass 500 million streams on Spotify.
Iconic Music Video Elements
The "How You Like That" music video showcases BLACKPINK's signature blend of stunning visuals, fashion-forward styling, and impressive choreography. The video treats fans to a feast of powerful lyrics, breathtaking visuals, and amazing dance moves.
Stunning Visuals
The music video features multiple sets and visual themes, including a winter-inspired scene and a gothic-style set. These diverse backdrops provide a rich canvas for the group's performances, enhancing the overall visual impact of the video.
Fashion and Styling
BLACKPINK's revolutionary style highlights each member's personality and charisma. The video showcases an array of high-fashion looks, with pieces from renowned designers and brands. Jisoo sports a chic Alexander McQueen lace midi dress, while Jennie embodies the Chanel aesthetic in an outfit from the brand's Spring/Summer 2020 collection. Lisa and Rosé also make bold fashion statements, with Lisa donning a Celine embroidered cashmere jacket and Rosé wearing a Marine Serre ensemble.
Choreography Highlights
The choreography for "How You Like That" is energetic and intricate. Key movements include a powerful opening stance, synchronized hand gestures, and dynamic formations. The dance routine incorporates elements like head tilts, arm movements, and footwork that complement the song's rhythm and lyrics.
Lyrical Analysis
Empowerment Message
The lyrics of "How You Like That" convey a powerful message of empowerment. The song presents BLACKPINK as strong, confident women through its use of bold language and assertive statements. Low-angle camera shots in the music video reinforce this image, appealing to female audiences seeking empowered representations in music.
Clever Wordplay
BLACKPINK's lyrics showcase clever wordplay, blending English and Korean to create catchy phrases. The song incorporates references to their previous hits, such as "Ddu-Du Ddu-Du" and "Boombayah," creating a sense of continuity in their discography. This wordplay adds depth to the lyrics and rewards fans familiar with their earlier work.
Bilingual Appeal
The strategic use of English lyrics broadens the song's appeal beyond the traditional Korean audience. By incorporating English, BLACKPINK makes the song more accessible to a global audience, potentially increasing its marketability in Western markets. This bilingual approach helps engage listeners worldwide, leveraging English as one of the most widely spoken languages to expand their reach.
Cultural Impact
K-pop's Global Reach
K-pop has become a global phenomenon, with BLACKPINK at the forefront of this cultural wave. The group's influence extends beyond music, as evidenced by the prevalence of K-pop fancams on social media platforms like Twitter. Despite initial polarization, K-pop's impact on global pop culture is undeniable, with BLACKPINK leading the charge in breaking down cultural barriers.
BLACKPINK's Influence on Pop Culture
BLACKPINK has significantly shaped pop culture since their debut in 2016. They have set numerous YouTube records, including the most viewed music video by a South Korean group for "DDU-DU DDU-DU" with 1.2 billion views. Their performance at Coachella marked a milestone as the first South Korean act to grace the iconic American festival stage. Collaborations with Western artists like Dua Lipa and Lady Gaga have further cemented their global influence.
Fan Reactions Worldwide
The group's impact on fans, known as "Blinks," is profound. Their music resonates globally, with "How You Like That" topping charts in multiple countries. The song's music video garnered 86.3 million views within 24 hours, setting a new YouTube record. This overwhelming response demonstrates BLACKPINK's ability to connect with diverse audiences worldwide, transcending language barriers and cultural differences.
Commercial Success
BLACKPINK's "How You Like That" achieved remarkable commercial success across various platforms. The song sold over 17 million units worldwide, making it the best-selling song released this decade by a female group. In China, it became the best-selling female song of 2020, with 3,045,115 units sold. The single's success extended to the United States, where it sold over 2 million units, earning 2x Platinum certification.
Streaming Numbers
On Spotify, "How You Like That" surpassed 650 million streams, becoming the fastest song by a Korean female act to achieve this milestone in 406 days. It also set records as the fastest song by a female group to reach 100 million streams (29 days) and 450 million streams (50 weeks) on the platform. The song's popularity extended to YouTube, where it amassed over 1 billion views, becoming BLACKPINK's fifth music video to achieve this feat.
Brand Partnerships
While specific brand partnerships for "How You Like That" are not mentioned in the provided information, BLACKPINK's commercial success has likely opened doors for potential collaborations. The group's global reach and influence make them attractive partners for brands seeking to expand their audience and boost their reputation through co-branding opportunities.
BLACKPINK - 'How You Like That' M/V
BLACKPINK - How You Like That (Romanized) Lyrics
[Intro: Lisa]
BLACKPINK in your area
[Verse 1: Jennie, Jisoo]
Boran deusi muneojyeosseo
Badageul ttulko jeo jihakkaji
Ot kkeutjarak japgetdago
Jeo nopi du soneul ppeodeobwado
[Pre-Chorus: Rosé]
Dasi kamkamhan igose light up the sky
Ne du nuneul bomyeo I'll kiss you goodbye
Silkeot biuseora kkoljoeunikka
Ije neohui hana dul set
[Chorus: Jennie, Lisa, Jisoo]
Ha, how you like that? (Woo!)
You gon' like that, that-that-that, that, that-that-that, that
How you like that? (Bada bing, bada boom, boom, boom)
How you like that, that-that-that, that, that-that-that, that?
[Post-Chorus: Lisa, Rosé, Jennie]
Now, look at you, now look at me (Uh)
Look at you, now look at me (Uh)
Look at you, now look at me
How you like that?
Now, look at you, now look at me (Uh)
Look at you, now look at me (Uh)
Look at you, now look at me
How you like that?
See upcoming pop shows
Get tickets for your favorite artists
[Verse 2: Lisa]
Your girl need it all and that's a hundred
Baek gae junge baek nae mokseul wonhae
Karma come and get some
Ttakajiman eojjeol su eopjana
What's up? I'm right back
Bangasoereul cock back
Plain Jane get hijacked, don't like me?
Then tell me how you like that, like that
[Pre-Chorus: Jennie, Jisoo]
Deo kamkamhan igose shine like the stars
Geu misoreul ttimyeo I'll kiss you goodbye
Silkeot biuseora kkoljoeunikka
Ije neohui hana dul set
[Chorus: Rosé, Jennie, Jisoo, Lisa]
Ha, how you like that? (Woo!)
You gon' like that, that-that-that, that, that-that-that, that
How you like that? (Bada bing, bada boom, boom, boom)
How you like that, that-that-that, that, that-that-that, that?
[Post-Chorus: Lisa, Rosé, Jennie]
Now, look at you, now look at me (Uh)
Look at you, now look at me (Uh)
Look at you, now look at me
How you like that?
Now, look at you, now look at me (Uh)
Look at you, now look at me (Uh)
Look at you, now look at me
How you like that?
[Bridge: Rosé, Jisoo, Rose & Jisoo, All]
Nalgae ileun chaero churakaetdeon nal
Eoduun nanal soge gatyeo itdeon nal
Geuttaejjeume neon nal kkeunnaeya haesseo
Look up in the sky
It's a bird, it's a plane
[Break: All, Jennie]
Yeah-eah-eah-eah
Bring out your boss bitch
Yeah-eah-eah-eah
BLACKPINK!
[Outro: Lisa, Rosé & Jennie]
Ddu, ddu, ddu, ddu-ddu-ddu
Ddu, ddu, ddu, ddu-ddu-ddu
How you like that?
Ddu, ddu, ddu, ddu-ddu-ddu
Ddu, ddu, ddu, du-du-du-ddu
You gon' like that
Ddu, ddu, ddu, ddu-ddu-ddu
Ddu, ddu, ddu, ddu-ddu-ddu
How you like that?
Ddu, ddu, ddu, ddu-ddu-ddu
Ddu, ddu, ddu, du-du-du-ddu
Conclusion
BLACKPINK's "How You Like That" has proven to be a game-changer in the K-pop industry, showcasing the group's immense talent and global appeal. The song's chart-topping success, record-breaking YouTube views, and impressive streaming numbers highlight its widespread popularity and BLACKPINK's ability to connect with fans worldwide. The track's empowering lyrics, coupled with its visually stunning music video, have helped solidify BLACKPINK's position as trendsetters in both music and fashion.
The cultural impact of "How You Like That" extends far beyond its commercial success, playing a key role in expanding K-pop's global reach. BLACKPINK's influence on pop culture, evident through their numerous collaborations with Western artists and groundbreaking performances, continues to grow. As the group pushes boundaries and breaks records, they pave the way for future K-pop acts and contribute to the genre's ongoing evolution on the world stage.
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