Viviz - Beam Of Prism (debut)

In the dynamic world of K-pop, the viviz debut marks a significant milestone, bringing the much-anticipated mini album "Beam of Prism" into the spotlight. This debut is not just a release; it's an emotional prism that refracts the diverse talents and visions of VIVIZ members Eunha, SinB, and Umji. Formed under BPM Entertainment, a subsidiary of Big Planet Made, VIVIZ's entrance into the music industry on February 9, promises a blend of vibrant rhythms and captivating melodies that aim to leave an indelible mark on the K-pop landscape. With tracks like "BOP BOP!" that serve as the title track, the album encapsulates an array of emotions, showcasing a fresh and dynamic concept that has been eagerly awaited by fans worldwide.

The viviz debut is not just a collection of songs but a well-thought-out project that encompasses an array of elements from concept photos to teaser videos, from emotional narratives in tracks like "Love You Like" to upbeat performances on platforms such as 'M Countdown' and 'Inkigayo.' The article will explore the formation of VIVIZ, delve into the details of "Beam of Prism," including a track-by-track breakdown, and discuss the visual aesthetic that represents the group's identity. Additionally, insights into the album's digital and physical release, performance and promotion strategies, including the concept videos and mood sampler, as well as the public's reception and the market performance of the album, will be presented, offering a comprehensive overview of VIVIZ's re-debut into the music world.

On January 23, BPM Entertainment ignited excitement with a teaser for VIVIZ's debut mini-album, Beam of Prism. This brief five-second clip showcased the trio—Eunha, SinB, and Umji—sporting vibrant hair colors, though their faces remained tantalizingly hidden. This teaser not only revealed a glimpse of the album's hook but also set the debut date for February 9, 2022.

BPM Entertainment laid out a detailed promotional timeline on January 26. The schedule featured an ethereal background decorated with flowers, announcing a series of releases leading up to the album launch. This included three sets of concept photos and two mood samples from January 27 to February 1, followed by the tracklist on February 2. Fans were treated to concept videos from February 3 to 5, an album preview on February 6, and finally, music video teasers and still images on February 7 and 8, culminating in the album and music video release on February 9 at 6 PM KST.

VIVIZ, a three-member girl group under BPM Entertainment, consists of former GFRIEND members: SinB, Eunha and Umji. Eunha, the main vocalist, was born as Jung Eunbi on May 30, 1997, in Seoul, South Korea. Notably, she shares her real name, Eunbi, with SinB, another member of VIVIZ. SinB, the main dancer and vocalist of the group, was born as Hwang Eunbi on June 3, 1998, in Cheongju, South Korea. Umji, the lead dancer, vocalist, and the youngest member, was born as Kim Yewon on August 19, 1998, in Incheon, South Korea.

The concept photos for VIVIZ's debut mini-album "Beam of Prism" showcase a vibrant and dynamic range of visuals. These photos not only highlight the individual personalities and styles of Eunha, SinB, and Umji but also set a colorful and energetic tone for the album. Each member's concept photo is distinct, reflecting their unique attributes and contributing to the overall aesthetic of the album.

"Beam of Prism," the debut mini-album by VIVIZ, was released on February 9, 2022, and is available in two distinct versions: To and Stand. The album features an array of tracks including the standout title track "BOP BOP!" The opening track, "Intro," composed and arranged by Im Su-ho and Woong Kim of Papermaker, sets the stage with a duration of 1:01. Following this, "BOP BOP!" energizes listeners with its 3:39 runtime, crafted by lyricists Hwang Yoo-bin and Mirimu, and composed by Im Su-ho, Woong Kim, Anna Timgren, and Papermaker.

"BOP BOP!" serves as the second song and the title track of VIVIZ's debut album. This hybrid dance-pop song masterfully blends Latin rhythms with disco influences, encapsulating VIVIZ's unique musical color. The lyrics and vibrant vocal harmonies showcase the group's ability to enjoy and embody the rhythm of the word 'BOP,' which signifies something 'good.' The song's dynamic energy is further expressed through lyrics that invite listeners to feel the music and embrace the rhythm, creating a compelling musical experience that defines the album's character.

The music video for "BOP BOP!" begins with a dramatic scene where the members of VIVIZ are startled by a machine overheating in a control room, leading to an explosion. This intense moment transitions into vibrant clips of the group singing and performing the choreography to their new track . The teaser, filled with bright colors and energetic movements, sets an exciting tone for the full music video, hinting at the dynamic visual and musical style that defines VIVIZ's debut.

The visuals in the "BOP BOP!" music video are a kaleidoscope of colors, showcasing a funky retro aesthetic that complements the song's lively disco and Latin rhythms. The choreography is equally engaging, designed to highlight the group's synchronization and individual dance skills, making it a visual feast that captivates viewers. The after chorus segment of the song, in particular, features some of the best dance moves seen in K-pop this year, emphasizing the group's strong performance capabilities.

Promotions play a pivotal role in the music industry, serving as a bridge between artists, record labels, and their target audience, ensuring robust engagement and visibility for new releases. VIVIZ leveraged a series of promotional activities to herald their debut, creating buzz and anticipation among fans.

Concerts and festivals are integral to music promotions, providing a platform for artists to perform live and connect directly with their audience. VIVIZ participated in popular music shows, delivering energetic performances that not only showcased their musical talents but also helped in strengthening their presence in the competitive K-pop scene.

Engaging with fans is crucial for building a loyal fanbase and fostering a community around an artist's music. VIVIZ focused on this aspect by interacting with fans through various channels, which played a significant role in their promotional strategy. This approach helped them in maintaining excitement and support around their debut album, "Beam of Prism".

"Beam of Prism" showcased impressive sales figures upon its release. In South Korea, the album saw a first day sale of 22,566 copies and a first week tally of 41,344 copies according to Hanteo. The album continued to perform well, reaching a total of 50,000 copies sold in its first month as reported by Circle. Overall, the Korean sales for "Beam of Prism" totaled 267,260 copies, with 128,774 sold in 2022 and an additional 138,486 copies in 2023.

VIVIZ's debut mini-album achieved notable success on various international charts. It debuted at number one on the worldwide iTunes album chart and secured the fourth position on the European iTunes album chart. Additionally, "Beam of Prism" reached the top spot on iTunes top album charts in 18 different countries, including Chile, Indonesia, and Brazil. On the domestic front, the album debuted at number two on South Korea’s Gaon Album Chart for the week of February 6-12, 2022, and placed eighth on the monthly chart for February 2022 with 50,000 copies sold. Internationally, it made its entry at number 42 on the Oricon Albums Chart in Japan.

The release of VIVIZ's "Beam of Prism" sparked considerable buzz on social media platforms. Fans expressed their enthusiasm for the album's diverse range of songs, particularly noting the unique blend of styles in tracks such as "Bop Bop!" and "Fiesta." The retro vibe of "Bop Bop!" was a standout, although some fans felt that the repetition of the phrase "Bop Bop" and the beat drop could have been executed differently to enhance the song's impact.

Critics have offered mixed reviews on "Beam of Prism." While the album's experimental approach with tracks like "Mirror" was praised for maintaining a connection to the members' past musical styles with GFriend, some critics pointed out that the song "Lemonade" might have overused its chorus, leading to a predictable experience. However, the overall reception praised the album for its emotional depth and the clear individuality in tracks like "Love You Like," which beautifully encapsulates the feeling of falling in love with its bright and uplifting melody.

[Intro: SinB]

Mm-mm-mm

Mm-mm-mm

Mm-mm-mm-mm-mm-mm

Mm-mm-mm

Mm-mm-mm

[Verse 1: Eunha]

Don't you feel this? rideume matgyeo (Mm-mm-mm)

Ne siseoni meomchun dance

Omyohaejin biche deo kkeullyeo (Mm-mm-mm)

Baby meomchuji aneullae

[Pre-Chorus: Umji]

Nae mameul geochilge dwiheundeun music

Let go, let's go

Geu wireul aseulhi move it

Check this choreo

[Chorus: SinB, Umji]

I gibuneul ttara

Bop, bop, just feel the music

Bop, bop, that's right (Bop, bop)

Ppareuge ttwineun my heart

I rideumeul tabwa

Bop, bop, just feel the music

Bop, bop, tonight (Bop, bop)

Neomani binna, so shine

See upcoming pop shows

Get tickets for your favorite artists

[Post-Chorus: Eunha, SinB]

Alright, teojildeuthan naе simjange i sungan

Kkaman nundongjaro jugobanneun feeling

Neowa buditchinеun gamjeong soge feel so high

Deouk bappi we bop it, my baby

[Interlude: Umji]

Yah, yah, yah, uh

[Verse 2: Umji, SinB]

Nae yeope nega dagaol ttae ppallajineun groove (Yeah, yeah)

Yeah nunammajeo ping dolgo jiteojyeo ganeun mood

Deo deo nopi ollyeo tensyeon, nolja i bami saedorok (Oh, no)

Ooh just wanna keep dancing (Oh, ooh)

[Pre-Chorus: Eunha, SinB]

I bameul gipsugi dwiheundeun music

Let go (Yeah), let's go (Yeah)

Geu sogeul ajjilhi move it

Momeul matgigo

[Chorus: SinB, Umji]

I gibuneul ttara

Bop, bop, just feel the music

Bop, bop, that's right (Bop, bop)

Ppareuge ttwineun my heart

I rideumeul tabwa

Bop, bop, just feel the music

Bop, bop, tonight (Bop, bop)

Neomani binna, so shine

[Post-Chorus: Eunha, SinB]

Alright, teojildeuthan nae simjange i sungan

Kkaman nundongjaro jugobanneun feeling

Neowa buditchineun gamjeong soge feel so high

Deouk bappi we bop it, my baby

[Refrain: SinB, Umji, Eunha, All]

Bo-bo-bo-bo-bo-bo-bop (Hey!)

Bo-bo-bo-bo-bo-bo-bop (Hey!)

Ooh, tonight

We bop it, we bop it

Bo-bo-bo-bo-bo-bo-bop (Hey!)

Bo-bo-bo-bo-bo-bo-bo-bo-bop (Hey!)

Ooh, tonight

We bop it, we bop it, yeah

[Bridge: SinB, Eunha]

Oh, oh-oh, oh-oh

Jamsi temporeul neutchwodo

Meomchujin marajwo

Ah, ah-ah, ah-ah

Bamsae play music on (Oh)

[Chorus: Umji, Eunha]

I gibuneul ttara

Bop, bop, just feel the music

Bop, bop, that's right (Bop, bop)

Ppareuge ttwineun my heart

I rideumeul tabwa

Bop, bop, just feel the music

Bop, bop, tonight (Bop, bop)

Neomani binna, so shine

[Post-Chorus: SinB, Umji, Eunha]

Oh, alright, teojildeuthan nae simjange i sungan

Kkaman nundongjaro jugobanneun feeling

Neowa buditchineun gamjeong soge feel so high (Ah)

Deouk bappi we bop it, my baby

[Outro: Umji, SinB, Eunha, All]

Bop, bop, bop it up (Yeah)

Bop, bop, bop it up (Yeah)

I just wanna bop, bop, bop, bop

Bop, bop, bop it up (Yeah)

Bop, bop, bop it up (Yeah)

I just wanna bop, bop, bop, bop