Viviz - Summer Vibe (era) "Loveade"

VIVIZ's latest extended play, "Summer Vibe," has taken the K-pop scene by storm, offering a refreshing blend of pop dance and deep house sounds. This highly anticipated release showcases the group's evolution since their debut, featuring members SinB, Eunha and Umji. "Summer Vibe" not only captures the essence of the season but also highlights VIVIZ's musical growth and versatility.

The EP boasts a diverse tracklist, including the title track "Loveade" and standout B-sides like "#Flashback" and "Siesta." With its 90s-inspired elements and modern production techniques, "Summer Vibe" delivers a unique listening experience. The album's success is a testament to VIVIZ's ability to blend nostalgic vibes with contemporary sounds, solidifying their position in the competitive K-pop industry. This review delves into the album's concept, production insights, and the impact it's had on VIVIZ's career trajectory.

"Loveade" - 3:38

"Siesta" - 2:59

"Party Pop" - 3:18

"Love Love Love" - 3:23

"#Flashback" - 3:25

"Dance (춤)" - 3:15

VIVIZ, a three-member girl group under BPM Entertainment, made their debut on February 9, 2022, with their first extended play, "Beam of Prism". The group's name is an abbreviation of "VIVId dayZ," signifying their intention to become artists who confidently express their colors in the world. Following their debut, VIVIZ quickly gained recognition, winning their first music show award on MBC M's "Show Champion" on February 16, just a week after their debut.

On June 23, 2022, BPM Entertainment announced that VIVIZ would be releasing their second extended play, titled "Summer Vibe," on July 6 . The album was released as scheduled, marking the group's comeback after their successful debut. "Summer Vibe" comes in three versions: Flying Point, Ready To Summer, and a Jewel Case version with individual member editions for SinB, Eunha and Umji.

"Summer Vibe" embraces a seasonal theme, as evident from its title. The album consists of six tracks, including the title track "Loveade". Other songs on the album include "Siesta," "Party Pop," "Love Love Love," "#FLASHBACK," and "Dance". The album's concept appears to revolve around summer-themed pop music, with the title track "Loveade" suggesting a refreshing and sweet summer anthem. The diverse tracklist indicates a mix of upbeat party songs and more relaxed summer vibes, catering to various moods associated with the season.

"Loveade," the title track of VIVIZ's "Summer Vibe" EP, offers a refreshing summer anthem. The song features a bubbly instrumental with bright synths and an addictive groove. Its percussion stands out, opting for dynamic textures over trendy hi-hats. However, some listeners note that the song feels restrained, with the vocal performance sounding somewhat disinterested, possibly due to post-production smoothing. Despite this, "Loveade" has gained popularity, with its iconic 'wing heart' dance going viral and being replicated by other K-pop idols.

"Siesta" presents an easygoing and fluffy track, perfectly fitting the summer mini-album concept . Its straightforward club sound contrasts with the title track, offering a refreshing change of pace. The song's gradual build-up to the chorus has been praised, though some find the chorus melody repetitive.

"Party Pop" continues the summer theme, taking listeners into a more nightclub-oriented atmosphere. This track maintains the fun, upbeat energy of the album while exploring a different facet of summer vibes.

"Love Love Love" stands out as a fan favorite, with some considering it strong enough to have been the title track. The song features pronounced bounce and beat, creating an exciting and memorable listening experience. Its melodies and hook are particularly praised for their strength and catchiness.

"#Flashback" introduces a smooth and sultry element to the album. This track showcases VIVIZ's vocal abilities, offering a different mood from the more upbeat songs on the EP.

The final track, "Dance," closes the album on a high note. While not the traditional summer ballad some might expect, it still delivers a great performance. This song demonstrates VIVIZ's versatility and rounds out the diverse soundscape of "Summer Vibe."

The album "Summer Vibe" showcases a diverse range of talented songwriters and producers. For the title track "Loveade," Hwang Yoo-bin, DEEZ, and SAAY collaborated on the lyrics, while DEEZ and SAAY composed the music. Other notable contributors include Lee Seu-ran for "Siesta," Jo Yoon-kyoung for "Party Pop," and C'SA for "Love Love Love". The track "#FLASHBACK" features lyrics by Ellie Suh, with composition by DEEZ, Daniel "Obi" Klein, and Charli Taft. Hwang Hyun from Monotree penned the lyrics for "Dance," also composing it alongside Elijah Baker.

"Summer Vibe" offers a diverse musical palette, blending various styles and genres. "Siesta" is described as a pop dance song with 90s-style guitar riffs. "Love Love Love" takes on an uptempo deep house genre, while "#Flashback" brings an urban R&B flavor with a new jack swing vibe and retro synth pads. The album closes with "Dance," a ballad track featuring minimalist instruments and "spatial effectors".

The album's lyrics explore various themes, with "#Flashback" incorporating metaphors associated with hashtags. While specific lyrical themes for other tracks are not detailed in the provided information, the overall summer concept of the album likely influences the lyrical content, potentially touching on themes of love, fun, and seasonal enjoyment.

VIVIZ has released a series of captivating concept photos for their "VarioUS" comeback. These images showcase the group's versatility and style, with both solo and group shots that highlight each member's unique charm. The concept photos feature dazzling visuals that set the tone for the album's aesthetic.

The music video for VIVIZ's title track "PULL UP" effectively conveys the song's message of confidence and self-assurance. The video incorporates addictive melodies and brass sounds, creating a charismatic atmosphere that aligns with the track's theme of disregarding others' opinions. The visual elements complement the song's energetic vibe, with the group's performances likely to feature dynamic choreography that matches the music's intensity.

VIVIZ's styling for the "Summer Vibe" album embraces a bright and fizzy aesthetic, perfectly capturing the essence of summer. The visuals likely incorporate elements that create a sense of whimsy, such as the pan flutes heard in "Loveade," which add a unique touch to the overall summer concept. The group's styling may also reflect the album's journey from light-hearted summer flings to more mature themes, as seen in the musical progression of the tracks.

VIVIZ's "Summer Vibe" album comes in multiple versions, each offering a unique visual experience. The album is available in two main versions: "Flying Point" and "Ready to Summer". Both versions feature a 64-page photobook, showcasing the group's summer-themed concept. The album also comes in a Jewel Case version, with individual member editions for Eunha, SinB, and Umji.

For collectors and dedicated fans, VIVIZ has released special editions of their albums. The "VarioUS" 3rd Mini Album, for instance, comes in a Photobook Version and an OFF&ON Version. These special editions often include additional components, enhancing the overall package value.

The "Summer Vibe" album package is packed with various inclusions:CD-R

64-page Photobook

Photocards (2 random out of 30, plus 1 random group photocard out of 8)

Paper Mobile (1 random out of 4)

Message Card (1 random out of 6)

Postcard (1 random out of 4)

Some first press albums may include additional benefits such as a folded poster (random 1 out of 2) and a limited polaroid (random 1 out of 50, only in 50 random first press albums). It's important to note that pre-order benefits may not be guaranteed after the pre-order deadline.

VIVIZ has been actively promoting their "Summer Vibe" album through various channels and live performances. The group has participated in music shows, special stages, and fan events to showcase their new music and connect with their audience.

VIVIZ has made appearances on several music shows to perform their title track "Loveade" and promote their album. These performances have allowed the group to showcase their vocal abilities and choreography to a wide audience.

The group has also participated in special stages and events to further promote their album. One notable appearance was at the B.N.F. Festival in 2022. This festival provided VIVIZ with an opportunity to perform their new songs in front of a large crowd and gain more exposure for their "Summer Vibe" album.

VIVIZ has been engaging with their fans through various events. A significant fan event was "The 1st Vivid Dayz" held in 2022. This event allowed the group to interact more closely with their fans and perform their new songs in a more intimate setting.

In addition to these promotions, VIVIZ has announced their first-ever USA tour as part of their 2024 Viviz World Tour [V.hind : Love and Tears]. This tour will bring their energetic performances and unforgettable hits to American audiences, including a stop in the Bay Area. This international tour marks a significant milestone in VIVIZ's career and provides an opportunity for the group to expand their fanbase globally.