Rum Pum Pum (VIVIZ)

VIVIZ has made waves with their latest digital single "Rum Pum Pum." This catchy banger showcases the group's evolution since their debut, blending elements of their GFRIEND roots with a fresh, modern sound. SinB, Eunha and Umji, the talented trio behind VIVIZ, have crafted a melodic masterpiece that's capturing the attention of fans and critics alike.

"Rum Pum Pum" represents a significant milestone in VIVIZ's artistic journey. The song's infectious rhythm and harmonious vocals demonstrate the group's growth since their participation in Queendom 2. With its eye-catching music video, featuring stunning outfits and mesmerizing choreography, "Rum Pum Pum" is poised to make a lasting impact on the K-pop scene. This article will explore the song's production, lyrical themes, and visual aesthetics, shedding light on how VIVIZ is carving out their unique place among top girl groups in the industry.

"Rum Pum Pum"

Artist

VIVIZ

Released

October 27, 2022

Format(s)

Download, streaming

Recorded

2022

Genre

Pop, R&B

Length

3:39

Label(s)

Klap Co., Ltd.

Distributor(s)

Warner Music Korea

Writer(s)

Lovey

Composer(s)

John Forkelid, Kela Ahnhem

Arranger(s)

John Mars

VIVIZ, consisting of members SinB, Eunha and Umji, has been making waves in the K-pop industry since their debut. The trio, formerly part of the popular girl group GFRIEND, has been carving out their unique identity in the music scene. Their journey has been marked by various releases, including mini-albums like "Beam of Prism," "Summer Vibe," "Various," and "Versus".

"Rum Pum Pum" marks a significant milestone in VIVIZ's career as their first digital single. It was released on October 27, 2022, as part of the UNIVERSE Music project. This collaboration showcases the group's versatility and willingness to explore new avenues in their musical journey. The UNIVERSE Music project has been a platform for various artists to release unique singles, with "Rum Pum Pum" being the 27th release in this series.

The concept for "Rum Pum Pum" blends VIVIZ's charm with a high-energy, catchy sound. The song's title itself is attention-grabbing, reminiscent of other popular tracks in K-pop history. The concept photos for the single featured the members looking stunning, setting high expectations for the release. The music video for "Rum Pum Pum" presents a visually striking experience, resembling a high-budget video game aesthetic. This unique visual approach adds an extra layer of intrigue to the song's concept.

The verses of "Rum Pum Pum" set an intriguing tone for the song. They create an alluring atmosphere, hinting at a more sensual track, especially when paired with the video. The lyrics encourage boldness and readiness for change, with lines like "Be a little bolder, this is okay". Each member contributes to the verses, with Eunha inviting listeners to "color the sleeping streets" and SinB questioning the fear of change.

The chorus of "Rum Pum Pum" is catchy and melodic, featuring the repetitive phrase "Ra-pa, rum-pum-pum". While it's attention-grabbing, some listeners find it becomes repetitive after multiple listens. The chorus encourages movement and engagement, with lyrics like "Keep on the roll, babe" and "Raise your hands higher". Each member takes turns leading different parts of the chorus, showcasing their vocal abilities.

The bridge section of "Rum Pum Pum" introduces a shift in energy and rhythm. It features more intense lyrics and a change in vocal delivery. The members sing, "Uh-huh, yeah, yeah, we off the grid. Keep up through the fire, we go wild. 'Til the break of dawn, we roll that, shh, yeah". This part of the song adds variety to the overall structure and provides a dynamic contrast to the verses and chorus.

VIVIZ's vocal abilities shine through in their live performances, showcasing each member's unique contributions to the group's sound. Their harmonies and individual vocal styles are evident in various concert performances and acapella renditions.

Eunha's vocal prowess was on full display during VIVIZ's concert in Atlanta. She treated fans to a heartfelt rendition of IU's "Hold My Hand," demonstrating her ability to tackle diverse musical styles. Her performance highlighted her emotive delivery and clear tone, which are key components of VIVIZ's overall sound.

While specific information about SinB's vocal highlights is not provided in the given excerpts, she undoubtedly plays a crucial role in VIVIZ's vocal performances. Her contributions to the group's harmonies and live performances are integral to their success as a trio.

Umji showcased her versatility during VIVIZ's concert in Charlotte by performing a snippet of Sabrina Carpenter's "Espresso". This performance highlighted Umji's ability to adapt to different musical genres and her growing confidence as a vocalist.

The group's vocal synergy was evident during their Atlanta concert, where they performed an acapella version of "Rum Pum Pum". This stripped-down rendition allowed fans to appreciate the members' vocal harmonies and individual timbres without instrumental backing.

VIVIZ also demonstrated their versatility through mini dance covers at their Charlotte concert, performing snippets from various K-pop hits including GFRIEND's "Sunny Summer," Girls' Generation's "Gee," SISTAR's "Touch My Body" and "Shake It," and TWICE's "Dance The Night Away". These performances showcased not only their dancing skills but also their ability to adapt their vocals to different styles and tempos.

"Rum Pum Pum" features a catchy and melodic beat that forms the backbone of the song. The rhythm is designed to encourage movement, with lyrics like "Keep on the roll, babe" and "Raise your hands higher" emphasizing the danceable nature of the track. The repetitive phrase "Ra-pa, rum-pum-pum" in the chorus contributes to the song's infectious rhythm, although some listeners find it becomes repetitive after multiple listens.

The song's melodic structure is carefully crafted to create an alluring atmosphere. The verses set an intriguing tone, hinting at a more sensual track, especially when paired with the video. This contrast between the verses and the chorus adds depth to the song's overall composition. Interestingly, some listeners have noted similarities between the intro of "Rum Pum Pum" and the collaborative song "Wow Thing," in which SinB participated.

While specific details about the sound engineering are not provided, it's clear that "Rum Pum Pum" showcases intricate production techniques. The song demonstrates VIVIZ's ability to blend elements of their GFRIEND roots with a fresh, modern sound. However, some fans believe that this Universe single doesn't fully showcase VIVIZ's potential, suggesting that the group is capable of even more complex and innovative productions.

"Rum Pum Pum" represents a significant evolution in VIVIZ's musical journey. The song showcases a blend of their GFRIEND roots with a fresh, modern sound. It features a catchy chorus and hypnotizing melody, making it one of the most memorable tracks released in October. The song's style draws comparisons to GFRIEND's "Apple," particularly in its incorporation of religious and mythological themes in the music video.

Fans have responded positively to "Rum Pum Pum," praising its catchy nature and visual aesthetics. Many consider it to be a solid addition to VIVIZ's discography. The song's chorus, in particular, has been noted for its infectious quality, with some fans describing it as one of the catchiest tracks they've heard in recent months. The music video has also received acclaim for its high production value and stunning visuals, with fans appreciating the intricate costumes and set designs.

While "Rum Pum Pum" has been well-received overall, critical responses have been mixed. Some reviewers praise it as VIVIZ's best Universe app release to date, noting the group's strong vocal performances and ad-libs. However, others feel that the song doesn't fully showcase VIVIZ's potential, suggesting that it represents only a fraction of what the group is capable of. Critics have also pointed out that while the music video is visually impressive, the song itself might not fully align with the concept presented in the visuals.