Mimiirose, a K-pop girl group consisting of members YeonJae, HyoRi, YeWon, JiA, and YunJu, has emerged as one of the newest additions to the vibrant K-pop scene. The group made their debut on September 16, 2022, with their single album "Awesome" and title track "Rose". Despite facing initial challenges, including delays due to COVID-19 and reported financial issues involving their agency's CEO , Mimiirose has persevered and continued to showcase their unique artistry.

On September 14, 2023, just shy of their one-year debut anniversary, Mimiirose made a stunning comeback with their second single album "LIVE". This release features the title track "FLIRTING," along with B-sides "TIPSY" and "A-OK". "FLIRTING" is described as a reggae-based Moombahton pop dance song that explores the concept of real love transcending the materialistic world of the MZ generation.

The group's musical journey has been marked by versatility and growth. Their debut single "Rose" drew comparisons to other notable K-pop acts, with some listeners noting similarities to IVE's "Eleven" in terms of its propulsive beat and full arrangement. However, Mimiirose has aimed to establish their own unique sound and concept, expressing their desire to be recognized as a group capable of excelling in any genre or concept they choose to pursue.

"Live"

Artist

mimiirose

B-side

"Tipsy"

"A-OK"

Released

September 14, 2023

Format(s)

CD, download, streaming

Recorded

2023

Genre

Dance, moombahton, reggae, pop, teenage pop, hip-hop

Length

13:45

Label(s)

YES IM Entertainment

Distributor(s)

Kakao Entertainment

Writer(s)

Im Chang Jung, AVGS (track 1 & 3)

AVGS, Ricky, TED (track 2)

Composer(s)

Im Chang Jung, AVGS, Coke (Bigdata), Gogur (track 1 & 4)

AVGS, Ricky, Gogur (track 2)

Christian Fast, Henrik Nordenback, Moa 'Cazzi Opeia' Carlebecker, Ellen Berg (track 3)

Arranger(s)

AVGS, Coke (Bigdata), Gogur (track 1 & 4)

AVGS, Gogur (track 2)

Henrik Nordenback (track 3)

Track list

"Flirting" - 3:10

"Tipsy" - 3:37

"A-OK" - 3:48

"Flirting (Inst.)" - 3:10

Mimiirose, stylized in lowercase, is a South Korean girl group under Pocket7 Entertainment. The group's name combines "mimi," meaning beauty, and "rose," symbolizing the members' intention to bloom like mesmerizing roses, with their layers of petals representing both inner and outer beauty.

The group consists of five talented members:

Choi Yeonjae - Leader and Main Dancer

Inn Hyori - Lead Vocalist

Han Yewon - Main Vocalist

Yoon Jia - Main Rapper

Seo Yunju - Sub Vocalist, Visual, and Maknae

Each member trained for at least four years before their debut, showcasing their dedication to their craft.

Mimiirose was originally formed under YES IM Entertainment, the company established by Im Chang-jung. The group's debut was initially scheduled for 2-3 years prior but was postponed indefinitely due to the COVID-19 pandemic. On July 19, 2022, mimiimiii (the group's original name) opened their social media accounts and revealed their first debut concept film. Shortly after, they changed their name to Mimiirose across their social media platforms.

Several members of Mimiirose had notable experiences in the entertainment industry before joining the group:

Yoon Jia participated in the reality survival show "Girls Planet 999," where she was eliminated in episode 8, ranking K11.

Seo Yunju was a former A Team Entertainment trainee and a pre-debut member of the group BugAboo. She later appeared as a contestant on "My Teenage Girl" but was eliminated in Episode 3.

Han Yewon and Yoon Jia trained at On Music Academy Incheon.

Mimiirose made their official debut on September 16, 2022, with the single album "AWESOME" under YES IM Entertainment. The group's journey continues to evolve, as they announced their departure from YES IM Entertainment on November 22, 2023, and are currently under Pocket7 Entertainment.

Mimiirose made their debut on September 16, 2022, with the single album "Awesome" and title track "Rose". The group's debut left a strong impression, showcasing confident vocals over Middle Eastern-inspired chords. Rapper Yoon Jia, a former contestant on "Girls Planet 999," received special recognition for her performance. Fans expressed excitement about the group's potential, with one viewer commenting on the showcase, "Their songs really good! I'm so excited for this group".

Following their debut, Mimiirose faced an unexpected year-long hiatus, which is considered a significant gap for a rookie group. Despite the challenges, the group used this time to refine their skills and prepare for their comeback. The extended break allowed Mimiirose to focus on capitalizing on their potential and reminding fans of their importance in the K-pop landscape.

The release of Mimiirose's second single album "Live" on September 14, 2023, marked a crucial moment for the group. Fans and industry observers eagerly anticipated how the group would showcase their growth and maintain their unique identity. One commentator noted, "Given the right material, I think this group could be incredible". The comeback was seen as an opportunity for Mimiirose to solidify their position and demonstrate their evolution as artists.

Mimiirose's second single album, "LIVE," showcases the group's musical growth and versatility. Released on September 14, 2023, just shy of their one-year debut anniversary, the album features three tracks: "FLIRTING," "TIPSY," and "A-OK". The production of "FLIRTING" incorporates a bluesy guitar tone and heavy dance rhythm, with a majestic intro highlighting the group's powerful vocals. The song's addictiveness is enhanced by ear-stimulating flute sounds in the introduction and chorus.

"LIVE" demonstrates Mimiirose's ability to explore various musical styles. The title track, "FLIRTING," is described as a reggae-based Moombahton pop dance song. "TIPSY" showcases the group's rap skills in a hip-hop dance genre, starting with an authentic LA-style hip-hop sound and transitioning to an outstanding dance synth sound in the chorus. "A-OK" is characterized as a teenage pop dance song with a pleasant vibe, featuring a light, cheerful rhythm and hi-fi synth sound.

The album's lyrical content reflects themes of love, confidence, and personal growth. "FLIRTING" explores the concept of real love transcending the materialistic world of the MZ generation. "TIPSY" takes the idea of flirting further, conveying a bold message about falling in love. "A-OK" offers a message of hope and strength, encouraging listeners to seek new love and move forward without being tied down by the past.

"Flirting," the title track of Mimiirose's second single album "LIVE," showcases a different direction from their debut song "Rose". The track features a calm instrumental with introductory whistles, inviting listeners in a more subtle way. Unlike their previous fast-paced and bright debut, "Flirting" lays out its own identity with a gentler instrumental.

The song's composition includes a pre-chorus section that stands out, driven by electronic guitar and offering a taste of drama. A thumping percussion adds to the track's effectiveness, though some critics suggest it could have been utilized more towards the finale. The chorus aims for a soaring effect but has been noted to veer into a higher tone that some perceive as combative rather than cathartic.

The music video for "Flirting" takes a unique approach, focusing heavily on storytelling rather than choreography. It presents an atypical aesthetic and storyline that contrasts with the song's romance-themed lyrics. The video follows Mimiirose members as they conduct a secret mission to capture a hacker, resulting in a thrilling chase by a team of agents.

The video's opening and closing shots are particularly compelling, initially showing a large crowd of suited men chasing member Yewon. This scene is recontextualized at the end, encouraging viewers to rewatch and potentially gain new understanding or questions. The storyline leaves the hacker's fate ambiguous, with darker implications suggested by a shot of a zipped black bag.

While specific details about live performances are not provided in the given information, it's worth noting that Mimiirose released a special acoustic version of "Flirting" on their official YouTube channel a week prior to the album's release. This acoustic rendition offers fans a different perspective on the song, showcasing the group's versatility. However, this version has not been made available on streaming platforms.

"Tipsy" has emerged as a standout track on Mimiirose's "LIVE" album, captivating both members and listeners alike. The song has a vibrant energy and features an unexpected yet satisfying chorus. It showcases the group's rap skills more prominently than their previous releases. The track incorporates a club beat and elements of talk-singing and shouting, creating a unique and engaging sound that works surprisingly well.

"A-OK" is described as a 2010s-inspired dance track that resonates with listeners. The song conveys a message of resilience and moving forward after a breakup. Its lyrics encourage listeners to chase their dreams and embrace new beginnings, reflecting a positive and empowering attitude.

Both "Tipsy" and "A-OK" contribute to the diversity of Mimiirose's musical repertoire. The group members have expressed their desire for fans to enjoy the variety in their music, noting that these B-sides differ significantly in genre from the title track. This diversity allows listeners to find songs that match their mood, whether they're feeling upbeat or reflective.

Mimiirose has undergone a significant visual transformation since their debut, reflecting their growth as artists and their evolving concept. The group's second single album, "LIVE," showcases a dramatic shift in their visual presentation, moving away from their initial refreshing image to a more daring and mature aesthetic.

The concept photos for "LIVE" reveal a striking change in Mimiirose's visual narrative. The images feature the members in bold, eye-catching outfits that exude confidence and sophistication. One notable concept photo shows member Yewon in a standout pose, hinting at the group's new, more assertive image. These photos serve as a visual representation of the group's musical evolution, aligning with their new sound and concept.

Mimiirose's fashion and styling for "LIVE" demonstrate a clear departure from their debut look. The members are seen in edgier, more fashion-forward ensembles that complement their new musical direction. The styling choices appear to be carefully curated to reflect the group's growth and their exploration of a more mature concept, possibly hinting at the "villain" persona mentioned in their album theme.

Each member of Mimiirose has undergone individual transformations to align with the group's new image. While specific details about each member's changes are not provided in the available information, it's evident that their overall presentation has evolved. The group, consisting of Inn Hyori, Choi Yeonjae, Han Yewon, Yoon Jia, and Seo Yunju, has likely worked on refining their individual styles to contribute to the cohesive new look of Mimiirose.

Mimiirose has been actively engaging with their fans through various promotional activities and events. On February 13, the group revealed their official fandom name, "bloomii," establishing a stronger connection with their supporters. This move has helped create a sense of community among fans and solidified the group's identity.

While specific details about Mimiirose's music show performances are not provided in the available information, it is common for K-pop groups to promote their new releases through appearances on popular music shows. These performances often serve as a platform for showcasing their latest songs and choreography.

Information about Mimiirose's variety show appearances is not explicitly mentioned in the given excerpts. However, such appearances are typically part of a K-pop group's promotional strategy to increase visibility and connect with a broader audience.

Although specific fan meeting events are not detailed in the provided information, Mimiirose has been working on strengthening their relationship with fans. The group has been focusing on improving their marketing strategies and creating higher-quality content. These efforts likely include plans for fan engagement activities and events to foster a closer connection with their supporters.

Mimiirose has faced some challenges in their promotional activities, with their comeback being delayed multiple times. Initially scheduled for July, the comeback was postponed to September due to various circumstances. Despite these setbacks, the group has continued to work hard on preparing for their return, demonstrating their commitment to delivering quality content to their fans.