BABYMONS7ER "Sheesh"

BABYMONS7ER "Sheesh"

In the vibrant landscape of K-pop, YG Entertainment's strategic unveiling of BABYMONSTER, also stylized as BABYMONS7ER, marked a significant milestone. This seven-member girl group debuted on April 1, 2024, with their mini album "BABYMONS7ER," featuring the lead track "Sheesh". The debut was highly anticipated, following YG Entertainment's announcement on January 1, 2024, that the group would release their mini album on April 1. The announcement was part of a meticulously planned introduction that began with the trademarking of the name "BABYMONSTERS" as early as December 12, 2019, showcasing YG's long-term vision for this new ensemble.

The group's journey to debut was not without its challenges and strategic shifts. Initially introduced through a reality show that highlighted their rigorous training and selection process, BABYMONSTER started as a six-member group before finalizing the seven-member lineup. This lineup adjustment was confirmed in a teaser on March 6, 2021, by YG Entertainment, which initially suggested a different member configuration. Their debut track "MONSTERS" (intro) set a powerful tone for the album, encapsulating the group's global aspirations and YG's innovative approach to K-pop.

BABYMONS7ER

Type
Mini

Artist
BABYMONSTER

Released
April 1, 2024

Format(s)
CD, tag album, download, streaming

Recorded
2023–2024

Genre
Dance, hip-hop, trap, EDM, pop, pop ballad, ballad, R&B

Length
19:58

Label(s)
YG Entertainment

Distributor(s)
YG PLUS

Producer(s)
Charlie Puth, Count Baldor (track 3)

Track list
"Monsters (Intro)" - 0:44
"Sheesh" - 2:50
"Like That" - 2:48
"Stuck In The Middle (7 ver.)" - 4:06
"Batter Up (7 ver.)" - 3:08
"Dream" - 3:03
"Stuck In The Middle (Remix)" - 3:19

BABYMONS7ER "Sheesh"

Formation and Growth of BABYMONSTER

Early Training and Members

The journey of BABYMONSTER began with YG Entertainment's strategic planning, following the success of their previous girl groups. The label opened its doors to global talent, accepting applicants as young as ten and engaging them in an intensive training regimen that lasted an average of four to five years. The selection process was highly competitive, with each member outperforming thousands of other hopefuls in rigorous auditions. Notably, Ruka, the longest-trained member, along with Rora and Asaunderwent six years of training under the label's meticulous guidance.

Pre-Debut Activities

Before their official debut, BABYMONSTER was involved in various pre-debut activities that shaped their early career. The group's formation and growth were prominently featured in the reality show "Last Evaluation," where industry experts and YG Entertainment's founder assessed and finalized the group's lineup. Ahyeon, despite facing health challenges that led to the cancellation of her initial pre-debut activities, spoke about her determination to recover and rejoin the group, emphasizing the improved group dynamics with her return . This period was crucial in developing their skills and team cohesion, setting the stage for their impactful entry into the music industry.

BABYMONS7ER "Sheesh"

Mini Album Announcement

Dates and Expectations

BABYMONSTER's debut mini album, "BABYMONS7ER," was officially announced for release on April 1, 2024, marking a significant entry into the music world for the seven-member group . The anticipation was built through a series of strategic teasers, with YG Entertainment revealing the album details and individual member posters, starting with RUKA and RORA, showcasing their unique styles and setting a high bar for visual aesthetics. The album's release was preceded by a pre-order period from February 28 to March 31, 2024, indicating YG Entertainment's confidence in the album's success.

Public Reactions

The announcement of "BABYMONS7ER" generated a mix of excitement and critical feedback from the public. Fans expressed immense anticipation for the group's debut, particularly praising the inclusion of Ahyeon, who completed the seven-member lineup, thus enhancing the group's synergy. However, some critics and fans voiced concerns over the album's originality, noting that the tracks, while professionally produced, lacked a distinctive sound that would set BABYMONSTER apart from other K-pop acts. Despite these critiques, the visual teasers and the strategic release of singles like "BATTER UP" and "Stuck In The Middle" managed to create a substantial buzz, accumulating over a hundred million views each and setting high expectations for the album's global influence.

BABYMONS7ER "Sheesh"

Song List and Descriptions

The debut mini-album "BABYMONS7ER" by BABYMONSTER presents a compelling lineup of seven tracks, each offering a glimpse into the diverse musical prowess of YG Entertainment's newest girl group. The album kicks off with "MONSTER (Intro)," setting a robust tone that symbolizes the group's global ambitions . The centerpiece of the album, "SHEESH," serves as a darker evolution from their vibrant debut single "BATTER UP". This track is particularly notable for its intense energy and distinct style.

Adding to the album's variety, "LIKE THAT" stands out as a special addition, gifted by the renowned American singer-songwriter Charlie Puth, inspired by member AHYEON's cover of his song "Dangerously". This track underscores the group's international appeal and versatility in musical expression.

The album also revisits the group's earlier works with the re-recorded versions of "BATTER UP" and "Stuck in the Middle," now featuring the enhanced vocal presence of AHYEON, adding a fresh dynamic to these tracks . Furthermore, "DREAM," a song previously showcased during their pre-debut show "LAST EVALUATION," makes its official album debut, offering fans a nostalgic element.

The track list is completed with a remix of "Stuck in the Middle," providing a new interpretation of the song and showcasing the group's ability to adapt and innovate within their musical repertoire. This diverse collection not only highlights BABYMONSTER's vocal and stylistic range but also sets a foundational narrative for their future musical explorations.

BABYMONS7ER "Sheesh"

Analysis of the Title Track 'Sheesh'

Musical Style

The title track "Sheesh" from BABYMONSTER's debut album showcases a dynamic blend of musical influences, prominently featuring elements of hip-hop and trap. The song employs a sliding drill base and a felt piano, creating a distinctive sound that combines the softness of the piano with the aggressive bass typical of trap music. This blend is further enhanced by the use of a shakuhachi flute sound, adding an ethereal quality to the track. The song's structure includes a variety of musical transitions, such as a change in time signature from 4:4 to 128 and a tempo shift from 140 to 70 bpm, which introduces a dramatic slow-down in the rhythm.

Lyrics Breakdown

"SHEESH" is a lyrical powerhouse that exudes confidence and dominance, with phrases like "Baby, I'ma monster" and "All eyes on me" reinforcing the theme of formidable strength and spotlight dominance . The lyrics are filled with imagery of confrontation and victory, effectively communicating a narrative of rising above challenges and competitors. The chorus repeats the exclamation "Sheesh," which can signify disbelief or amazement at the group's prowess. Additionally, the song includes cultural references through its Korean lyrics, enhancing its global appeal and maintaining the group's K-pop identity. The track also weaves in elements of braggadocio, with references to luxury and success, such as "Pull up in a Ghost" and "Crown this queen," aligning with common themes in pop and hip-hop.

BABYMONS7ER "Sheesh"

Deep Dive into 'Stuck In The Middle'

"Stuck In The Middle," a pre-release track by BABYMONSTER, presents a stark contrast to their energetic debut with "Batter Up." This ballad, characterized by its subdued and introspective tone, has sparked varied reactions due to its distinct departure from the bombastic style typically associated with YG Entertainment's girl groups.

Original vs Remix

The original version of "Stuck In The Middle" has been described as monotonous, with a lack of dynamic build-up throughout its progression. Critics have noted that the song feels like an extended chorus without significant emotional or musical variations. This has led to mixed reviews, where some appreciate the vocal showcase while others find it lacking in depth and engagement.

In contrast, the remix version attempts to inject a new life into the track. It introduces subtle changes in the instrumental arrangement, aiming to create a more layered and textured auditory experience. However, the remix has received criticism for not deviating enough from the original's structure, leaving listeners desiring a more pronounced transformation.

7 Member Version

With the return of member Ahyeon, "Stuck In The Middle" was re-recorded to include all seven members, offering a refreshed vocal dynamic. This version highlights the enhanced harmony and interplay between the members' voices, providing a richer and more cohesive sound. Despite this addition, some critics argue that the fundamental issues of the song's composition and emotional delivery remain unaddressed.

Overall, while "Stuck In The Middle" showcases BABYMONSTER's vocal abilities, its reception underscores the challenges of creating a ballad that resonates well within the high-energy expectations of K-pop fans. The track's various versions reflect attempts to refine its appeal, yet they also illustrate the complexities of meeting diverse fan expectations in the music industry.

BABYMONS7ER "Sheesh"

First Week Sales

BABYMONSTER's debut with the mini album "BABYMONS7ER" has set unprecedented records on the Hanteo Chart, marking a significant milestone in K-pop history. The album sold an impressive 401,287 copies in its first week, surpassing the previous record held by ILLIT and becoming the first girl group debut album to exceed 400,000 sales in its initial week. This achievement not only highlights BABYMONSTER's strong market entry but also establishes them as a formidable presence in the industry.

Hanteo Chart Achievements

The sales of "BABYMONS7ER" reached a historic high on the Hanteo Chart, making it the first girl group debut album to cross the 400,000 mark within the first week of release. This record-breaking performance underscores the massive appeal and anticipation that surrounded the group's debut under YG Entertainment.

Comparison with Other Debuts

When compared to previous records, "BABYMONS7ER" outperformed ILLIT's debut, which had set the prior record with 380,056 copies sold in the first week. This not only showcases BABYMONSTER's immediate impact on the K-pop scene but also reflects a growing interest and global fanbase eager for new music from YG Entertainment's latest girl group.

BABYMONS7ER "Sheesh"

Album Versions

BABYMONSTER's debut mini-album, "BABYMONS7ER," offers fans a variety of purchasing options, each tailored to enhance the connection between the group and its audience. The YG TAG ALBUM VERSION is available in seven distinct member versions: RUKA VER., PHARITA VER., ASA VER., AHYEON VER., RAMI VER., RORA VER., and CHIQUITA VER. Each version is designed to cater to the preferences of individual fans, allowing them to choose a version that resonates most with their favorite member.

Different Packaging

The packaging of each album version includes a QR CARD, an OUTBOX, a PHOTOBOOK with 92 pages, a WIKIBOOK with 28 pages, a CLEAR STICKER, three PHOTOCARDS, and a PIN BADGE, all housed within a compact size of 11816720 mm and weighing 210g. Notably, the contents of these packages may undergo changes during the production process, ensuring that each edition remains a surprise.

Members’ Tag Albums

For those looking to own a complete set, the YG TAG ALBUM VER. is also offered as a bundle. This set includes all seven individual member albums and comes with special additions such as a BUNDLE BOX and 14 SPECIAL PHOTOCARDS, available only with the first edition and while supplies last. It's important to note that these special photocard sets are exclusive to the bundle purchase and will not be included if albums are bought separately.

This diverse offering not only allows fans to engage with the music but also to collect unique memorabilia associated with each member of BABYMONSTER, enhancing the overall fan experience.

BABYMONS7ER "Sheesh"

Achievements and Awards

Music Show Wins

BABYMONSTER secured their first music show win on Mnet's 'M COUNTDOWN' in the first week of May, a mere month after their official debut. This win is a testament to their rapidly growing popularity and the strong fan engagement they have managed to generate early in their career.

Historical Significance

BABYMONSTER's debut mini album "BABYMONS7ER" has set a new benchmark in the K-pop industry by achieving the highest first-week sales ever recorded by a rookie girl group. With 401,287 copies sold within the first week of release, they surpassed the previous record held by ILLIT, marking a historic moment on the Hanteo Chart. This achievement not only highlights their immediate impact but also solidifies their status as a formidable new force in the music industry. Their success is a reflection of their well-rounded talents, including proficiency in multiple languages and exceptional skills in vocals, rap, and dance, which have been recognized by the public and media alike.

BABYMONS7ER "Sheesh"
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BABYMONS7ER "Sheesh"

BABYMONSTER - ‘SHEESH’ M/V

BABYMONSTER - SHEESH (Romanized) Lyrics

[Intro: Rora & Pharita]
Da-la-lun-dun
Da-la-lun-dun
Da-la-lun-dun
Baby, I'ma monster

[Verse 1: Chiquita & Rora]
Mano, a mano
I see you in slow-mo
You know you're in trouble
Ooh-hoo-hoo-hoo
Balbeodung chyeobwa
Eochapi sonbadak
Wieseo mot naga
You know that

[Pre-Chorus: Rami & Pharita]
Nuneul tteun sungan
Pieona
All eyes on me, bureul jilleora
Do or die
On my life
Yeah, you ain't seen nothing yet

[Chorus: Ahyeon & Chiquita]
Got them all going
Sheesh, sheesh
Sheesh, sheesh, sheesh, yeah
B-A-B-Y-M-O-N
Sheesh, sheesh
Sheesh, sheesh, sheesh, yeah
Got them all going

[Verse 2: Ruka, Ahyeon, Ruka & Ahyeon]
Yo, hold on shwit
Gyang deuribueora ne dalpaengigwane
Igeon ne gwie jul chukbok
Eumage matchwo gyang chum chwo
Hibiri hop-hop, boom, boom, pow
Bunwigi taolla neonedeul nun dora
Ttinghani jeokjani chunggyeogil geoya
Crown this queen
Homneoneun chyeotgo nae daеumeun wi
Eojungitteojungi junggan anim
Nal bogo datyeotdеon ipdeul say
Sheesh, sheesh, sheesh

[Verse 3: Asa]
You know what it is
I be running this
Pull up in a ghost
Peek a, peek a boo, hoo
Vroom, vroom
Neone simjange bakdongi, pump, pump, pop
Pedal to the metal
Click, clack, click
Put 'em up to the sky
High, high, high, high

[Pre-Chorus: Pharita & Rami]
Nuneul tteun sungan
Pieona
All eyes on me, bureul jilleora
Do or die
On my life
Yeah, you ain't seen nothing yet

[Chorus: Ruka & Asa]
Got them all going
Sheesh, sheesh
Sheesh, sheesh, sheesh, yeah
B-A-B-Y-M-O-N
Sheesh, sheesh
Sheesh, sheesh, sheesh, yeah
Got them all going

[Bridge: Rora & Rami]
Maeumkkeot useobwa
Ijen nae charyenikka
Cheoncheonhi bultaewo nega jamdeun sai

[Post-Bridge: Asa, Pharita & Ahyeon]
Time’s up
Ollaga ollaga deo
Kkokdaegi kkokdaegiro
Haneul wi haneul wiro
Fly away
On sesangeul dwijibeo
Come on, let's ride

[Interlude: Ahyeon]
Baby, I'ma monster

[Refrain: Chiquita, Pharita & All]
B-A-B-Y-M-O-N
Tell a friend, tell a friend, tell a friend
B-A-B-Y-M-O-N
Tell a friend, tell a friend, tell a friend (Let's go)

[Outro: All]
Jump, jump and let it go
Watch out we on a roll
Rum, pump, pump, pump it up then
Jump, jump and let it go
Watch out we on a roll
Rum, pump, pump, pump it up then

Conclusion

BABYMONSTER's debut with "BABYMONS7ER" has undoubtedly set the stage for their potential impact on the K-pop industry. Despite criticisms that the group might be treading on recycled formulas, there is a significant acknowledgment of their immediate popularity and the strategic advantage they hold by being associated with YG Entertainment. Critics have voiced concerns that BABYMONSTER's current musical offerings do not fully distinguish them from their predecessors, suggesting that their future releases will be crucial in defining their unique identity within the competitive K-pop scene.

On the other hand, the group's substantial pre-debut hype, coupled with their impressive social media following, indicates a strong foundation for future success. Their ability to garner nearly one million Instagram followers in a short span highlights their global appeal and the significant anticipation surrounding their debut. Moreover, the return of Ahyeon to the group has been positively received, adding to the overall group dynamics and enriching their musical versatility as evidenced in their first full-group EP.

While some argue about the timing and generational impact of BABYMONSTER, there is a general consensus that they represent a new era in the K-pop industry, possibly marking the beginning of the 5th generation. Their debut has sparked discussions about their long-term influence and the evolution of their musical style, which will likely be a defining factor in their career trajectory.

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