KARD, the dynamic co-ed K-pop group, has released their highly anticipated mini album "Where To Now? (Part.1 : Yellow Light)," marking a significant milestone in their musical journey. This new project showcases KARD's evolution as artists, blending their signature sound with fresh elements to create a captivating listening experience. The mini album has generated buzz among fans and critics alike, promising to solidify KARD's position in the competitive K-pop landscape.

The tracklist features an array of styles, from the energetic title track to mellow B-sides, demonstrating KARD's versatility as musicians. With a modern style that incorporates various musical genres, the group has crafted a cohesive body of work that reflects their growth and artistic vision. From the catchy "Shimmy Shimmy" to the introspective "Waste My Time," each song offers a unique flavor, inviting listeners to explore KARD's musical world. The accompanying music videos, photocards, and other visual elements further enhance the album's appeal, providing fans with a complete audiovisual experience.

KARD's latest mini-album, "Where To Now? (Part.1 : Yellow Light)," signals a bold new direction for the group. The co-ed K-pop ensemble has embraced a "less is more" approach, focusing on simplicity to bring out a new color in their music. This shift has allowed KARD to move beyond their previous concept and rediscover their diverse strengths.

The album represents a point of expansion for KARD, with a focus on easy-listening for fans. BM, 31, explains, "Whether it comes to choreography and music, letting each instrument, each member and each aspect shine on its own, without too much decorations around it was something we tried to do". This approach showcases KARD's maturity in their music and their willingness to trust their team and members' vision.

Visually, KARD has adopted a sophisticated reinterpretation of 1980s American fashion, blending nostalgic elements with their modern style. The members sport striking blonde hairstyles and embrace colorful outfits with distinctive freckle makeup, complemented by a kitschy sensibility that enhances their overall look. This visual concept has generated significant excitement among fans both locally and internationally.

"Where To Now?" represents a departure from KARD's previous focus on creating successful albums. Jiwoo shares, "Physically, mentally, I felt very comfortable working on this album, which allowed us to be more happy and relaxed on the overall process". This new approach has resulted in a unique musical and performance style that sets them apart from their earlier works.

KARD's seventh mini album, "Where To Now? (Part.1 : Yellow Light)," was released on August 13, 2024). The album's announcement came on August 1, following reports of the group's comeback on July 25. "Tell My Momma" serves as the title track, running for 3:35 minutes, with an instrumental version included.

The mini album format allows KARD to showcase their musical evolution while maintaining their signature style. It includes multiple tracks, offering fans a diverse listening experience.

"Tell My Momma" stands out as KARD's most subdued and soft title track to date. Surprisingly, it's mostly in English, demonstrating the group's versatility. The song's laid-back summer vibe makes it perfect for evening listening, complemented by stunning visuals in the music video.

While specific details about the album's packaging are not provided, K-pop albums typically come with various inclusions such as photobooks, photo cards, and posters. These elements enhance the overall fan experience and collectibility of the release.

"Waste My Time" opens KARD's mini-album with an electronic, fast-paced track. The song explores the complexities of a situationship, blending upbeat production with emotional lyrics. Its chorus invites the listener to "Go ahead and waste my time," showcasing KARD's ability to merge catchy hooks with relatable themes.

As KARD's softest title track to date, "Tell My Momma" marks a departure from their usual intense style. Mostly in English, it offers a laid-back summer vibe perfect for evening listening. However, some critics find it subdued and generic, lacking the group's signature energy.

While specific details about these B-sides are not provided, they likely showcase KARD's versatility across different musical styles. The group's ability to blend hip-hop elements with pop sensibilities suggests these tracks may offer a mix of upbeat rhythms and catchy melodies, continuing KARD's exploration of various genres within the K-pop landscape.

KARD's "Where To Now? (Part.1 : Yellow Light)" showcases a diverse range of musical styles, blending their signature sound with new elements. The album opens with "Waste My Time," which brings back KARD's tropical sound, featuring smooth vocals and a trendy EDM mix. The title track, "Tell My Momma," marks a departure from their usual intense style, offering a catchy synth-pop number with a lighter, more accessible sound.

The group incorporates a vintage retro feel from the '80s into their visual concept, complementing their musical evolution. This nostalgic influence adds depth to their overall artistic presentation.

KARD explores various genres throughout the album, including tropical pop, electro-pop, and hip-hop dance. "Boombox" showcases old-school hip-hop vibes with incredible mixing, while "SHIMMY SHIMMY" highlights the group's hip-hop side with a fantastic bounce and fun rhythm.

While experimenting with new styles, KARD maintains elements of their signature energy and charisma. The album demonstrates their ability to blend soft vocals with muted tropical house beats and seamlessly incorporate heavier hip-hop bass, a mainstay in their music.