KISS OF LIFE Stuns With Powerful Message in 'Get Loud' Music Video

KISS OF LIFE's latest song meaning takes center stage with their genre-defying track "Get Loud," blending Latin guitar rhythms with dynamic hip-hop elements. Released on October 15, 2024, as the title track of their third mini album "Lose Yourself," this 2:49-minute masterpiece showcases the group's versatility across hip-hop, Latin pop, and dance pop genres.

Notably, the music video amplifies their artistic evolution, featuring the group performing in diverse settings from an elegant gourmet restaurant to a expansive soundstage. Furthermore, this release marks a significant milestone as KISS OF LIFE prepares for their first world tour, "Kiss Road," starting with Seoul performances on October 26 and 27, 2024. Specifically, member Belle describes the seven-track EP as a reflection of artists pursuing their dreams, setting the stage for their ambitious goal of performing at Coachella in the future.

KISS OF LIFE Unleashes High-Energy Performance in Latest MV

The music video for "Get Loud" showcases KISS OF LIFE's exceptional performance capabilities through meticulously crafted sequences. The group demonstrates their artistic range across multiple elaborate sets, particularly in a sophisticated gourmet restaurant setting and an expansive soundstage.

Dance Battle Sequences Showcase Technical Prowess

The choreography stands out through its intricate footwork and complex formations. The members execute a unique dance battle against themselves on the soundstage, displaying their versatility and control. The routine incorporates:

Precise power movements with flexibility
Expressive facial performances
Technical footwork sequences
Attitude-driven dance elements

JULIE, particularly, brings distinct energy through her precise movements and signature eye-smile, while HANEUL commands attention with her ability to transform performances through subtle gestures.

Unique Set Designs Amplify Visual Impact

The sophisticated production values enhance the visual narrative through carefully selected locations. Meanwhile, the high-quality cinematography elevates the overall presentation, creating a polished aesthetic that complements the performance. The set designs serve as dynamic backdrops for the group's energetic routines, with each location carefully chosen to highlight different aspects of their performance style.

The members maintain consistent energy throughout the video, demonstrating their ability to adapt to various settings while delivering powerful performances. Additionally, their execution appears effortless despite the vigorous choreography, showcasing their professional expertise.

How 'Get Loud' Lyrics Deliver Empowering Message

The lyrical narrative of "Get Loud" centers on self-discovery and artistic expression. First of all, the song's message emphasizes losing oneself to passion, as evidenced through powerful verses about breaking free from constraints.

Breaking Down Key Verses

The song's core message manifests through key lyrics that blend English and Korean elements:

"Cause I get it if I want it" - representing determination
"I don't wanna wake up now" - expressing immersion in artistry
"Roar of the crowd, feel it now" - capturing performance energy

Vocal Arrangements Enhance Storytelling

The vocal production incorporates mid-2000s R&B influences, consequently creating a nostalgic yet fresh sound. The rhythmic guitar and shuffling beat provide a solid foundation for the members' distinct vocal colors. Moreover, the track's production complements the hip-hop elements, especially evident in the second verse.

Members Share Personal Interpretations

Belle describes the song as capturing moments when artists become fully immersed in their craft. "The most historic moments for an artist happen when they're fully immersed in their work," she explains. Natty adds depth to this perspective, revealing that the group worked extensively to channel their most passionate moments as performers.

The collaboration with songwriter Tanisha Jackson, known for her work with Doja Cat, brought additional depth to the lyrics. Through this partnership, the group aimed to create a sound that resonates with their individual voices and distinct charms.

Group Evolves Musical Style Through Latin-Hip Hop Fusion

KISS OF LIFE's third mini-album "Lose Yourself" marks a significant shift in their musical direction through innovative genre fusion. Initially, the production team focused on blending Dougie-style hip-hop rhythms with Latin guitar elements. The creative process involved extensive experimentation with different musical styles, as the group aimed to explore beyond their established sound.

Production Team Reveals Creative Process

The production approach centered on combining multiple genres while maintaining the group's distinct identity. In fact, the team incorporated guitar stroke chops and Latin melodies to create a unique sonic landscape. The members actively participated in the album's development, contributing ideas for both the title track and B-sides. Subsequently, the production team worked on balancing heavy vocals with rap sections to enhance the track's dynamic range.

Comparing Sound to Previous Hits 'Midas Touch' and 'Sticky'

The musical evolution from "Midas Touch" to "Get Loud" demonstrates the group's artistic growth. "Midas Touch" embraced Y2K-era pop aesthetics, as opposed to "Sticky's" laid-back Afrobeats influence. The new release builds upon these foundations by:

Incorporating Latin guitar rhythms with hip-hop touches
Blending R&B elements with electro-pop influences
Adding rap sections in the bridge for dynamic contrast

The album represents a deliberate expansion of their musical palette, with each track exploring different genres from pop-rock to electro-pop. This versatility stems from the group's high understanding of hip-hop and R&B fundamentals, allowing them to seamlessly integrate various musical elements into their signature style.

Members Push Performance Boundaries in New Era

Each member of KISS OF LIFE brings distinct artistic elements to their performances, shaping the group's evolving identity. Throughout their journey, the members have actively participated in shaping their creative direction alongside their performance director.

Choreography Highlights Individual Strengths

Julie, the American-born main rapper and lead dancer, commands attention with her precise power movements and signature eye-smile. Her dynamic footwork and distinctive twerk elements incorporate Bacardi moves, a style originating from South Africa.

The group's performances showcase their individual talents through:

Belle's emotive vocals and songwriting capabilities
Natty's hip-hop expertise and mesmerizing stage presence
Haneul's versatile vocal range and composition skills
Julie's powerful rap delivery and dance leadership

Accordingly, the members' involvement extends beyond performance to creative direction. Belle emphasizes that their performances highlight each member's unique charm. Simultaneously, Haneul has evidently grown from being soft-spoken to delivering powerful performances, as seen in her viral "Igloo" stage.

The group's performance director, who has guided them since debut, primarily focuses on creating routines that showcase individual strengths. Their creative process involves open communication between members and staff, ensuring each performance captures their distinct artistic vision. Julie, as the leader, ensures that everyone's creative ideas are represented in the final product.

FAQS

Fans worldwide anticipate KISS OF LIFE's first world tour, prompting frequent questions about their upcoming performances and musical journey. Here are the most common queries:

Q: When does KISS OF LIFE's world tour begin? A: The tour launches in Seoul with performances on October 26 and 27, 2024.

Q: How many cities will the tour cover? A: The tour encompasses 18 stops across multiple countries, primarily focusing on North America.

Q: Which cities will host KISS OF LIFE performances? A: The tour includes major U.S. cities like New York, Los Angeles, and Chicago. Essentially, the group breaks convention by including less-visited locations such as Minneapolis, Boston, and Montreal.

Q: How are the members preparing for their international shows? A: Belle focuses on vocal health maintenance, while the entire group maintains rigorous practice schedules. Currently, they draw inspiration from their successful KCON Germany performance.

Q: What can international fans expect at the concerts? A: Based on Haneul's experience at KCON Germany, fans can anticipate interactive performances where audience members dance and sing along to their songs.

Q: How do the members feel about performing internationally? A: The members express mixed emotions - excitement coupled with nervousness. Natty, originally from Bangkok, attributes their rapid success to their dedicated fanbase, known as Kissy.